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Digital Marketing, Salesforce Consulting, Pardot Marketing Automation

At this point in the digital revolution, you may have heard that you can’t afford not to invest in email marketing. B2B marketers claim that email is three times more effective than social media marketing and returns $38 for every $1 invested.   But let’s face facts:  you still have to be able to afford the investment to start earning those kinds of results.   Big, robust marketing automation platforms like Pardot, Marketo,...

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When vetting a Salesforce consulting partner, you might be inclined to go straight for references. These are important, but your screening process should go deeper to ensure your chosen vendor can help you achieve specific objectives.   The following five questions can help you determine your consultant’s suitability to deliver on your expectations and get the best results for your project.   #1 – Choose a Certified Administrator   Salesforce isn’t...

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The True Value of CX   How much emphasis are you placing on the customer experience?   Regardless of the products you sell, the prices of your services, or your rave reviews, your customers aren’t likely to continue giving you their business if you don’t also prioritize their experience.   Think of it this way: there are two stores with the same products right next door to each other. What makes...

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Throughout 2018 we've had communications regarding marketing insights, business tips & tricks, ideas for driving new leads, and more.   If you missed it or want to check it out again, we've compiled a snapshot of some of the highlights. Here you go.     Have you considered upgrading your customer relationship management software? Or maybe you're in the market for a new CRM. Drumroll, please...

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It’s always interesting to hear what marketers are predicting for the upcoming year, and even more entertaining to look back in hindsight and see how right (or wrong) they were. Marketing trends continue to change at lightning speed in the digital era, and it’s anyone’s guess as to what will truly stick and which technologies and techniques won’t live up to the hype.   As early as...

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Salesforce is arguably the most powerful CRM on the market, and until recently has been one of the most expensive, too. But the launch of Salesforce Essentials has made it possible for small businesses with small budgets to capitalize on the best features of Salesforce for less than most mediocre CRM options.   Introducing Salesforce Essentials   The latest addition to the Salesforce family, Salesforce Essentials was designed for...

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We all want more revenue, but the tough reality is accepting that not every business deserves it.   Businesses who do manage to increase their revenue flow do so by paying their dues first, which usually comes down to one action: improving customer touchpoints. Fortunately, this isn't an impossible task and it doesn't have to cost a fortune.   Redefining the Buyer Journey   No company is perfect, but when things...

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Cars aren’t the only things driving themselves these days. Marketing automation is giving businesses of all sizes and industries a chance to give marketing efforts a hands-free approach.   Marketing automation has been around for a few years, yet many companies are not taking advantage of it. The good news is that it continues to improve to give you bigger, better benefits. It almost sounds too good...

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Are you investing in email marketing to grow your business? If not, you’re missing a huge opportunity to engage your audience.   Despite the rise of social media marketing and the resurgence of direct mail, email marketing is still alive and thriving. It’s a quick, easy way for you to connect with customers and prospects alike, especially since most people can check their email on the go...

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No two small businesses are alike, but ask any business expert to name the one thing every small business has in common. The majority will agree it’s the need for good marketing.   The question is: should you do it yourself or is it better to outsource it?   The answer largely depends on your ability and availability to market your business. However, many small businesses are surprised to...

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