Blog

Digital Marketing, Salesforce Consulting, Pardot Marketing Automation

Throughout 2018 we've had communications regarding marketing insights, business tips & tricks, ideas for driving new leads, and more.   If you missed it or want to check it out again, we've compiled a snapshot of some of the highlights. Here you go.     Have you considered upgrading your customer relationship management software? Or maybe you're in the market for a new CRM. Drumroll, please...

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It’s always interesting to hear what marketers are predicting for the upcoming year, and even more entertaining to look back in hindsight and see how right (or wrong) they were. Marketing trends continue to change at lightning speed in the digital era, and it’s anyone’s guess as to what will truly stick and which technologies and techniques won’t live up to the hype.   As early as...

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Salesforce is arguably the most powerful CRM on the market, and until recently has been one of the most expensive, too. But the launch of Salesforce Essentials has made it possible for small businesses with small budgets to capitalize on the best features of Salesforce for less than most mediocre CRM options.   Introducing Salesforce Essentials   The latest addition to the Salesforce family, Salesforce Essentials was designed for...

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We all want more revenue, but the tough reality is accepting that not every business deserves it.   Businesses who do manage to increase their revenue flow do so by paying their dues first, which usually comes down to one action: improving customer touchpoints. Fortunately, this isn't an impossible task and it doesn't have to cost a fortune.   Redefining the Buyer Journey   No company is perfect, but when things...

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Cars aren’t the only things driving themselves these days. Marketing automation is giving businesses of all sizes and industries a chance to give marketing efforts a hands-free approach.   Marketing automation has been around for a few years, yet many companies are not taking advantage of it. The good news is that it continues to improve to give you bigger, better benefits. It almost sounds too good...

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Are you investing in email marketing to grow your business? If not, you’re missing a huge opportunity to engage your audience.   Despite the rise of social media marketing and the resurgence of direct mail, email marketing is still alive and thriving. It’s a quick, easy way for you to connect with customers and prospects alike, especially since most people can check their email on the go...

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No two small businesses are alike, but ask any business expert to name the one thing every small business has in common. The majority will agree it’s the need for good marketing.   The question is: should you do it yourself or is it better to outsource it?   The answer largely depends on your ability and availability to market your business. However, many small businesses are surprised to...

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You’re looking for a way to make all of your audacious business goals a reality. Over the past decade, Information Technology and marketing have meshed together and it’s extremely difficult to find someone who can manage certain aspects that cover both grounds, such as, CRM, Marketing Automation, Email Marketing, and analytics.   Does this sound like you?   There are quite a few choices for managing your customer relationships,...

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ROI or no ROI – that is the question when it comes to social media marketing. After all, nobody wants to spend time or resources on marketing campaigns if they bear no fruit.   Social media marketing has been touted as one of the most effective and economical ways to boost a brand, build a target following, generate leads, and be competitive.   But does social media live up...

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Digital Transformation was a buzzy phrase in the early 2000s as businesses began migrating from traditional paper records to computerized management. And now, the term has resurfaced and has become one of the top priorities among small businesses.   But why?   There are few driving factors behind our current obsession with digital transformation for small businesses. But first…   What is Digital Transformation?   Digital transformation (also referred to as DX) is...

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