Blog

Digital Marketing, Salesforce Consulting, Pardot Marketing Automation

Quick: what did the last video you watched on social media look like? Was it recorded on a smartphone? If it was, it’s a safe bet that it was shot vertically. It’s easier, it’s iconic, and — best of all — it’s become an industry standard for app makers worldwide. Vertical video’s time has come, and it’s here to stay.   A Tale Right Out of History   Back...

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Artificial intelligence (AI) is getting better and more advanced every year. In 2019 it's been making some really big waves when it comes to how we do business, and there’s no knowing where the buck is going to stop at the end.   That’s why we’ve searched high and low for the types of marketing trends that AI has the potential to influence in the coming year....

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At this point in the digital revolution, you may have heard that you can’t afford not to invest in email marketing. B2B marketers claim that email is three times more effective than social media marketing and returns $38 for every $1 invested.   But let’s face facts:  you still have to be able to afford the investment to start earning those kinds of results.   Big, robust marketing automation platforms like Pardot, Marketo,...

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When vetting a Salesforce consulting partner, you might be inclined to go straight for references. These are important, but your screening process should go deeper to ensure your chosen vendor can help you achieve specific objectives.   The following five questions can help you determine your consultant’s suitability to deliver on your expectations and get the best results for your project.   #1 – Choose a Certified Administrator   Salesforce isn’t...

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The True Value of CX   How much emphasis are you placing on the customer experience?   Regardless of the products you sell, the prices of your services, or your rave reviews, your customers aren’t likely to continue giving you their business if you don’t also prioritize their experience.   Think of it this way: there are two stores with the same products right next door to each other. What makes...

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Throughout 2018 we've had communications regarding marketing insights, business tips & tricks, ideas for driving new leads, and more.   If you missed it or want to check it out again, we've compiled a snapshot of some of the highlights. Here you go.     Have you considered upgrading your customer relationship management software? Or maybe you're in the market for a new CRM. Drumroll, please...

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It’s always interesting to hear what marketers are predicting for the upcoming year, and even more entertaining to look back in hindsight and see how right (or wrong) they were. Marketing trends continue to change at lightning speed in the digital era, and it’s anyone’s guess as to what will truly stick and which technologies and techniques won’t live up to the hype.   As early as...

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Salesforce is arguably the most powerful CRM on the market, and until recently has been one of the most expensive, too. But the launch of Salesforce Essentials has made it possible for small businesses with small budgets to capitalize on the best features of Salesforce for less than most mediocre CRM options.   Introducing Salesforce Essentials   The latest addition to the Salesforce family, Salesforce Essentials was designed for...

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We all want more revenue, but the tough reality is accepting that not every business deserves it.   Businesses who do manage to increase their revenue flow do so by paying their dues first, which usually comes down to one action: improving customer touchpoints. Fortunately, this isn't an impossible task and it doesn't have to cost a fortune.   Redefining the Buyer Journey   No company is perfect, but when things...

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Cars aren’t the only things driving themselves these days. Marketing automation is giving businesses of all sizes and industries a chance to give marketing efforts a hands-free approach.   Marketing automation has been around for a few years, yet many companies are not taking advantage of it. The good news is that it continues to improve to give you bigger, better benefits. It almost sounds too good...

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