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What is Marketing Myopia?

Marketing myopia. It’s a term that definitely seems ominous. But what does it mean exactly? It was coined by a Harvard Marketing Professor in the 1960’s to describe a company’s short-term focus on their own products over their customer’s wants…

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How to Use Google Autocomplete

We've all experienced it - you start typing in Google Search and predictions start to appear. Once again, good ole' Google is coming through for us. This time it's through their feature known as Autocomplete. Autocomplete makes it faster to…

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The Best Time To Send Emails

Hey email marketers, Wouldn’t it be great if someone could take all the guesswork out of sending emails? Instead of clicking send and crossing your fingers, you could pick a time knowing you’d get the most bang (er, clicks) for…

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How Much Does Email Marketing Cost?

At this point in the digital revolution, you may have heard that you can’t afford not to invest in email marketing. B2B marketers claim that email is three times more effective than social media marketing and returns $38 for every $1 invested. But let’s…

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