The world of web design is constantly in flux. Thanks to the release of new tools, the refinements of older ones already in existence, and just the way web aesthetics change over time, the landscape is endlessly evolving. This year is no exception — here are the top 5 web design trends for 2020 that have taken the internet by storm.
A picture speaks a thousand words, and web design has always relied upon images to draw the eye, tell a story, and break up the monotony of what would otherwise be giant, boring walls of text. In years past, many site designs focused on stock images, sourced through resources such as Shutterstock, but 2020’s design has trended far afield, instead opting for quality and even custom illustrations instead. The level of visual interest that a relevant high-quality illustration lends to a website is considerably higher than yet another stock image, after all!
There’s something about the “in your face” nature of big bold lettering that resonates with site visitors. This is a trend that began in 2019 and has persisted into 2020, as large-lettered headlines seem to have a huge impact when it comes to gaining the initial attention of readers. Bold lettering seems to work best when combined with solid backgrounds of vibrant colors throughout the site, but beware: font choice can make or break user experience. You will need to use more formal-looking fonts for professional sites, but you can use more quirky ones when appropriate.
This is a big trend in 2020, especially because it’s a visually striking element that also enhances site functionality. Dynamic scrolling breaks down your site into discrete segments that are all scrollable individually. This has some serious advantages, such as increasing your loading speed, but it also provides some really unique experiences when it comes to transitioning between these different segments. Dynamic scrolling is especially effective when you combine it with other elements on this list or even those that aren’t, such as having a unique an interesting cursor for your visitors to enjoy.
Use of Gray Space
You’ve doubtlessly heard of the benefits of using “white space” in design, which allows for excellent framing of subjects in order to categorize and draw attention to specific elements. You don’t have to use glaringly bright white in your borders, however; using a more gentle color, such as gray, offers much of the same highlighting benefits without being quite as jarring and offering better readability, especially at night. It’s also a good compromise to putting in “dark mode” functionality for your site, which requires substantially more back-end work.
Less is more. It always has been. Modern design trends are increasingly embracing this, especially with the push towards small mobile devices like smartwatches that sometimes leave much to be desired when it comes to screen real estate. Site navigation is specifically where you can get away with a minimalist look, as simplifying navigation on smaller devices also keeps sites looking neat and tidy, reducing distractions and letting the more attractive design elements of the site truly sing.